Starwood Introduces Tribute Portfolio

  • Beach-front access at the Royal Palm South Beach Miami.

    Beach-front access at the Royal Palm South Beach Miami.

  • The Royal Palm South Beach Miami boasts 100 suites.

    The Royal Palm South Beach Miami boasts 100 suites.

  • The Royal Palm South Beach Miami is just steps away from Miami's popular attractions.

    The Royal Palm South Beach Miami is just steps away from Miami's popular attractions.

Click image to view full size

While its always a safe bet to count on the consistency and credibility offered by an international hotel brand, there’s nothing like the unique charm afforded by the flexible standards of an independently-owned boutique hotel. Starwood Hotels & Resorts Worldwide is combining the best of both worlds with the introduction of Tribute Portfolio, the company’s 10th brand and second collection of independent hotels.

Focusing on upscale properties, Tribute Portfolio has debuted with five diverse hotels, including the famed Royal Palm South Beach Miami, which boasts 393 guest rooms and direct beach access to South Beach. The brand is set to add 10 hotels to its portfolio, with properties in Asheville, North Carolina; Nashville, Tennessee; Savannah, Georgia; and Charleston, South Carolina currently in the works.

“Our SPG members constantly tell us they want more choices in more destinations, and we see Tribute Portfolio as a nod to our members who have been front and center as we developed this brand,” said Mark Vondrasek, Starwood’s senior vice president, distribution, loyalty, and partnership marketing. The company’s CEO, Adam Aron, adds on: “Our mission with Tribute Portfolio is very simple: bring great hotels in great destinations to our loyal SPG members, who make up more than half of all Starwood stays.”

For more information, visit Starwood Hotels & Resorts Worldwide.

Share this Article

Related Posts

What’s On: Frieze New York

Held on May 5–7, the event’s sixth edition is making its return to Randall’s Island Park, wher...

Inside Aman’s New Luxury Camp in Utah

Camp Sarika by Amangiri has just 10 tented pavilions fitted with firepits and heated plunge pools.

New Experiences at the Kennedy Space Center

Centered on a U.S. Astronaut Hall of Fame, Heroes & Legends is the latest attraction to be opened at...

Four Seasons Resort Lanai Reopens with a Splash

After a multimillion-dollar renovation, the Larry Ellison-owned Hawaiian escape is welcoming guests ...

The DestinAsian Guide to Healdsburg

With its blend of small-town charm and big-city chic, Healdsburg, California, celebrates its rural r...

Tune in to these 3 New Music Museums

Listen up, music-lovers: three music museums are soon to open in the Americas.