Unsold fresh food items are being offered at discounted prices on selected services from Geneva.
Swiss International Air Lines (SWISS) has announced a new sustainability initiative to reduce the volume of fresh food items thrown away after its flights. While SWISS already uses historical sales data to match supply as closely as possible to likely passenger demand, the company is now taking things even further.
In collaboration with Too Good To Go, the world’s biggest app platform for connecting companies with users to reduce food waste, the airline plans to offer travelers fresh food items that remain unsold at sharply reduced prices. To test customer acceptance, a trial of the new approach is now being conducted on the last flights of the day from Geneva on the airline’s European network.
This involves a simple procedure at the end of the relevant service, when an inflight announcement is made declaring that fresh food items are available. Interested passengers will be offered a bag containing one, two, or three items at one third of their usual price, but the bag’s contents are not revealed in advance, making it a surprise for the buyer.
“Managing waste on board is an important part of our commitment to greater sustainability,” said SWISS CCO Tamur Goudarzi Pour in a statement. “We hope to significantly reduce unused food on board our aircraft by introducing this service. Thinking about sustainability in all our products, services, and processes is part of our SWISS DNA.”
The airline’s Head of Western Switzerland Romain Vetter added that initial results were “promising,” and were well-received by passengers flying out of Geneva. He also said a final analysis would help determine if the initiative would be extended to other routes.
More information here.