Use this Instagram Hashtag to Raise Money for Save the Children

Through #StayHomeWithAscott, you can do your part to ensure that vulnerable kids have enough nutrition.

The Tamarind Resort – by Préférence, on one of Bali’s offshore islands. (Photo: The Ascott Limited)

With restaurants only offering takeout and social media feeds these days filled with photos of home cooking experiments, why not turn your snaps into fodder for a good cause?

The Ascott Limited, the Singapore-based global operator of serviced residences and hotels, has just launched a two-week fundraising drive on Instagram for Save the Children’s food security programs around the world. Given the difficult economic situation facing us all, you don’t actually need to pitch in financially to do good. All that’s required is to add the hashtag #StayHomeWithAscott to posts on your kitchen adventures and the CapitaLand Hope Foundation (CHF)—the philanthropic arm of Ascott’s parent company CapitaLand Limited—will take care of the rest. It’s a hassle-free way to be even more socially responsible while staying home.

On top of a base donation of US$100,000, CHF is contributing US$10 for every eligible Instagram post pledging to #StayHomeWithAscott, with a view to double the amount raised to US$200,000. Just US$10 provides food for an underprivileged child over 20 days, and you’ll be helping 12,000 of the most vulnerable kids affected by the fallout of the Covid-19 pandemic in various countries.

Most importantly, you do not need to be staying at Ascott’s serviced residences and hotels to take part; this social activity is open to everyone whose Instagram profile is set to public, and the fundraising drive will be running until May 4.

More information here.

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