The just-launched loyalty program will let members earn points faster and offer additional perks to guests in Elite tiers.
Now that the travel industry is making its much-awaited comeback, IHG Hotels & Resorts has unveiled a new global loyalty program: IHG One Rewards. It promises to give members richer benefits and more ways to earn through a revamped system that connects them to the group’s growing portfolio of 17 brands, covering nearly 6,000 hotels in over 100 countries.
One of the biggest changes compared to the previous IHG Rewards Club is a new tier and bonus point–earning structure, which has just kicked in, allowing members to earn more points faster and gain rewards sooner. This will be reflected in all member accounts on or before April 17. Further enhancements and benefits are in store for Elite members, who now have more opportunities to receive benefits such as early check-in, late checkout, and room upgrades. Diamond Elite members can choose to enjoy free breakfast as a welcome amenity, while both Platinum Elite and Diamond Elite members will get exclusive access to Reward Night Discount Promotions.
IHG One Rewards is also introducing Milestone Rewards, a new, technology-enabled platform that will allow members to choose the rewards that matter most to them. Starting at just 20 nights stayed, members will give them a selection of rewards every 10 nights, through 100 nights stayed. These Milestone Rewards choices include points, US$20 F&B rewards, confirmable suite upgrades, and annual lounge membership.
In the coming weeks, IHG Hotels & Resorts will also roll out the IHG One Rewards mobile app, which promises a more personalized loyalty experience. Apart from offering a streamlined booking service, the tool will help members remain informed, check-in faster, stay connected to the hotel, and travel with flexibility. IHG One Rewards members will be prompted to update their app on their device either through the Apple App Store or Google Play Store.
Existing member stays from January 1, 2022 will count toward their new-and-improved status under IHG One Rewards. The full range of benefits, including Milestone Rewards, will become available for members in early June 2022.
More information here.