What You Should Know About New Taiwan Carrier Starlux

Set to launch in January 2020, new Taiwan carrier Starlux is the brainchild of Chang Kuo-wei, former chairman of EVA Air and a Boeing 777 pilot.

Starlux’s Airbus 321 Neo aircraft.

Amid the big players in the aviation business, one man has successfully pushed forward his start-up ambitions for a full-service airline. First announced in end-2016 and set to launch in January 2020, new Taiwan carrier Starlux is the brainchild of Chang Kuo-wei, former chairman of EVA Air and a Boeing 777 pilot.

Business-class seats.

Guided by the motto “Born to be luxury, shining like stars,” the airline plans to take flight as a new luxury carrier in Asia-Pacific, going to the extent of calling themselves “the Emirates of Asia.”Currently, the airline already has an order for 10 leased Airbus 321 Neo aircraft—the first of which is expected to be delivered in October 2019 in time for its official launch in early 2020.

Meanwhile, it also plans to take delivery of 12 A350-1000 planes and five A350-900. This will put the carrier in good company with other major airlines that also operate Airbus’s A350 aircraft, including Singapore Airlines and Qantas.

Economy-class seats.

Designed by BMW’s Designworks Studio, the interior of Starlux Airlines’ Airbus 321 Neo fleet will feature dark and elegant hues, along with rose gold accents which the airline says will help “add a futuristic, hi-tech touch to the backshells.” In business class, passengers can look forward to eight fully-flat bed seats with a width of 82 inches. The seats, each equipped with a 15.6-inch 1080-pixel monitor, are arranged in a 2-2 configuration. As for the economy class, there will be 180 seats with 3-3 configurations—each seat comes with a 10.1-inch 720-pixel resolution monitor, USB plugs, as well as leather-covered headrests.

Crew uniforms designed by renowned Taiwanese designer Sean Yin.

To match the stylish planes, crew members will be dressed in uniforms designed by renowned Taiwanese designer, Sean Yin. Combining the vintage fashion sensibilities of the 1940s and 1950s, as well as elements of the space age, the uniforms feature gold and silver tones. All crew members will also carry an attaché case, which can fit an iPad and A4-sized files. In addition, the pilot’s hat is replaced with a casual cap sporting a wing motif and Starlux’s logo.

Like other premium airlines, Starlux Airlines has also launched a distinctive fragrance called Home in the Air, which is produced by perfume company P. SEVEN. The fragrance will be used on all flights and ticket counters at the airport.

Starlux’s A350 aircraft.

To mark its inaugural launch come 2020, the airline will operate three short-haul routes, namely Taipei-Da Nang, Taipei-Macau, and Taipei-Penang. In the near future, Starlux plans to use its A350 fleet for long-haul flights, including destinations in the United States.

More information here.


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