The luxury jewelry brand has teamed up with homegrown Tiong Bahru Bakery to showcase its Paper Flowers fine jewelry collection.
Last November, Tiffany & Co’s Fifth Avenue flagship store in New York City opened its first café, which serves American breakfast classics while showcasing the brand’s luxury home and accessories collection.
From now until September 3, Tiffany & Co is teaming up with homegrown Tiong Bahru Bakery in a week-long takeover of the brand’s ION Orchard boutique in Singapore to celebrate the launch of the Paper Flowers fine jewelry collection.
During the week, a coffee cart outside the boutique will serve complimentary coffee and buttery croissants from 10 a.m. to 2 p.m daily, allowing visitors to recreate their very own “Breakfast at Tiffany’s” moment.
This is a nod to the opening sequence of the classic Audrey Hepburn film and the current Tiffany & Co campaign where actress Elle Fanning admires the jewelry through a Tiffany window while sipping on coffee.
To enjoy the refreshments, visitors have to post a photo of the coffee cart with the hashtags #tiffanypaperflowers and #tiongbahrubakery.
Aside from cart and cups in Tiffany’s iconic Robin’s egg blue, the pop-up space also features classic references to the brand’s New York heritage: think bodegas filled with filled with buckets of paper flowers, Tiffany Blue traffic cones, and paperboy bicycles; making for a lovely contrast to the local baked goodies.
The fine jewelry collection by Tiffany marks the design debut of chief artistic director Reed Krakoff, and includes earrings, pendants, necklaces, rings, and bracelets, which have been inspired by flower petals used in arts and crafts projects.
More information here.