The Pullman is Revamping

Accor is proving that it can keep up with the times by announcing a new focus on its Pullman hotels and resorts to better serve today’s business travelers. Gregoire Champetier, Accor global chief marketing officer, said the change was necessary because it found that international travelers are now more sophisticated, mobile, and blending their private and personal lives. “Comfort and high-quality, efficient services are intrinsic aspects of upscale hospitality. To differentiate ourselves in this market, it is imperative that we offer our guests emotion,” he said in an Accor press release. “Every trip must be an enriching experience that enhances performance and creativity at work without losing sight of the enjoyable and social dimension of travel.”

Pullman’s increased attention on technology and connectivity includes free high-speed Wi-Fi in all hotel area, modern devices from Microsoft and Samsung, and a unified entertainment device that synchronizes TV, smartphone, and tablet.

Aestically, the Pullman is revamping its interiors to give a more cosmopolitan and uniform look. Christophe Pillet has created a new trademark reception table and an armchair inspired by train carriage seats echoing Pullman’s railroad origins, while Mathieu Lehanneu has created signature items, such as a globe and a pool table, which can be found in Pullmans around the world. Pullman is also starting a contemporary art collection in Paris, Brussels, and London. To top off the update, Accor has changed its logo by adding a graphic that symbolizes its emphasis on business and leisure.

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