All Nippon Airways has announced a name and logo for its new low-cost carrier: Vanilla Air. The LCC was created after ANA and AirAsia announced that they would end their partnership, the fledging AirAsia Japan, at the end of October. ANA bought out AirAsia and plans to start Vanilla Air flights in late December. The LCC will lease two A320s from ANA.
It took ANA more than a month and a half to choose the name from a list of 200 suggestions. When introducing Vanilla Air, ANA President Tomonori Ishii said, “The simple and sophisticated flavor of vanilla is popular among people worldwide. Besides, the aroma makes people relaxed and satisfied. We chose vanilla as our brand name because it is popular and loved by everyone in the world.”
After starting with two A320s, Vanilla is expected to have five A320s in its fleet by the end of March 2014 and 10 of the aircraft in 2015.
Like AirAsia Japan, Vanilla will focus on routes to South Korea and Taiwan. But its target market is different. While AirAsia Japan catered to young people, Vanilla will try to appeal to families, couples, retirees, and vacation groups.
Ishii said ANA would announce more details about Vanilla at the end of September, including destinations and fares.
Vanilla will be the third Japanese LCC following Jetstar Japan and Peach Aviation, which ANA partly owns. Like AirAsia Japan, Vanilla will be based at Tokyo Narita Airport. It was also announced that the 420 AirAsia Japan staff members will transfer over to Vanilla.
For more information, visit ana.co.jp.