Artistic, eclectic, and modern are three things that come to mind when rummaging through Daydream Nation’s collections. Founded in 2006, it has won awards such as Vogue Talent 2010 and Hong Kong’s Ten Outstanding Designers Award, which the fashion brand won twice.
Celebrities such as Ke$ha and Juliette Binoche have become fans of its clothes and accessories, which come with a modern day fairy-tale twist. And it has also collaborated with Danish-born designer Peter Jensen and French powerhouse brand Chanel. Its Tsim Sha Tsui retail space also serves as a creative hub that caters to theatre, dance, music, film and visual arts enthusiasts. It’s just the perfect place where you can watch local performers while browsing through the racks.
Details matter for this brand, owned by Indonesian-born Ika Butoni and her partner John Keilman. What started as a made-to-order company morphed into a fashion house offering a collection known for its intricate patterns, patches, accessories, and embroideries. At present, its meticulously created pieces are being distributed in Europe, Japan, Southeast Asia, Australia, and the United States.