Preferred Hotels & Resorts Welcomes 26 New Members

The company forecasts an impending takeoff in independent hotel affiliations as part of the pandemic rebound.

An aerial view of the overwater bungalows at Noku Maldives. (Photo: Noku Maldives)

The world’s largest collection of independent hotels has just gotten bigger with the addition of more than two dozen member properties to its worldwide portfolio. Between January 1 and April 30, 2020, Preferred Hotels & Resorts welcomed 26 new hotels to its fold; ranging across 14 different countries, they are a diverse bunch, from the 50-villa Noku Maldives (a 2018 rebrand of the Zitahli Resort on Kuda Funafaru) to Dubai’s JA Oasis Beach Tower and the iconic Biltmore Hotel in Coral Gables, Florida.

Each of these properties now has access to Preferred’s sales, marketing, revenue optimization, and distribution services, and can tap into the turnkey benefits of I Prefer Hotel Rewards, the brand’s points-based loyalty program.

“This significant increase to our brand portfolio indicates an impending takeoff in independent hotel affiliations as part of the pandemic rebound,” said Jonathan Newbury, Senior Vice President of Strategic Development for Preferred Hotels & Resorts. “We continue to receive increased interest from both independent hotels and properties currently in franchise contracts that are exploring less restrictive and more valuable options. Preferred Hotels & Resorts continues to position itself as the brand of choice for independent hotels because we offer our member hotels the freedom to compete on their own terms—not just when it’s convenient for us—while inviting them to tap into Preferred’s global reach as a rich complement to their individual efforts.”

The vaulted lobby of Miami’s Biltmore Hotel. (Photo: The Biltmore Miami Coral Gables)

By region, Preferred’s new properties are:

THE AMERICAS
Biltmore Hotel (Coral Gables, Florida, United States)
Montage Healdsburg (Healdsburg, California, United States)
Brenton Hotel (Newport, Rhode Island, United States)
The Summit Hotel (Cincinnati, Ohio, United States)
The Lake House on Cananadaigua (Canandaigua, New York, United States)
Inns of Aurora (Aurora, New York, United States)
Saranac Waterfront Lodge (Saranac Lake, New York, United States)
Live Aqua Private Residences Los Cabos (Cabo del Sol, Mexico)
HS Hotsson Smart Leon Centro Max (Leon, Mexico)
HS Hotsson Hotel Guadalajara Country Club (Guadalajara, Mexico)
HS Hotsson Hotel Tampico (Tampico, Mexico)
Palmaia, The House of AiA (Riviera Maya, Mexico)
Bluedoors York Luxury Suites (Medellín, Colombia)
Rancho Santana (Rancho Santana, Nicaragua)

EUROPE
La Villa Haussmann (Paris, France)
Middle Eight (London, United Kingdom)
Hayfield Manor (Cork, Ireland)
Kilkea Castle (Kildare, Ireland)
Deltapark Vitalresort (Gwatt, Switzerland)
Pestana Douro, Riverside Hotel & Conference Centre (Porto, Portugal)

MIDDLE EAST
JA Oasis Beach Tower (Dubai, United Arab Emirates)
Dusit Doha Hotel (Doha, Qatar)
Dusit Thani Dubai (Dubai, United Arab Emirates)

AFRICA
Banyan Tree Tamouda Bay (Fnideq, Morocco)
The Social House (Nairobi, Kenya)

ASIA
Noku Maldives (Noonu Atoll, Maldives)

Poolside at Noku Maldives. (Photo: Noku Maldives)

Inside a suite at Live Aqua Private Residences Los Cabos. (Photo: Live Aqua Private Residences)

Said Lindsey Ueberroth, CEO of Preferred Hotels & Resorts, “We are pleased to see more owners and operators turning to Preferred Hotels & Resorts to benefit from our flexible approach, favorable pricing, and strong overall brand value. We are delighted to welcome these best-in-class properties to the Preferred network and eagerly await the day when we can welcome our loyal guests back to experience the exemplary hospitality each of them offers.”

All 26 new member hotels are bookable via PreferredHotels.com, and travel advisors can book stays for their clients via the GDS with Preferred Hotels & Resorts’ “PH” and “PV” chain codes.

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